Hundreds of millions of people around the world use social media to connect, stay in touch and network. One of the fastest-growing networks is LinkedIn, a social space to link up with other professionals. 

LinkedIn is also used for finding and recruiting new employees, especially if your business is looking for someone that has a certain set of skills or works in a specific niche. 

If your company wants to start recruiting using LinkedIn but don’t know where to start, you’ve come to the right place. Here are some tips on how to recruit for your small business on LinkedIn. 

  1. Have an attractive business LinkedIn profile

    One of the easiest ways to attract people to your small business is by having an informative, complete LinkedIn page.

    Ensure your “About Us” field is filled out, have a logo and header image and post regular content.

    Professionals who come across your page will judge it based on how it looks and how it sounds – make sure your page makes a good impression.

  2. Have a complete and active personal LinkedIn profile

    Most recruiting on LinkedIn is done from personal profiles. This means in addition to having an attractive business profile, your chief recruiter (whoever that may be) should have a complete and active personal profile as well.

    A personal LinkedIn profile can be more casual than a business page, but make sure to keep whatever you post and share PG.

    Potential candidates will not be impressed by foolish or vulgar posts.

  3. Scout other companies’ pages for recruits

    LinkedIn has a newer feature that allows personal users to show if they’re interested in other opportunities, even if they are employed.

    If you’re working in a niche industry, use this to your advantage. Go to your competitors profiles, find their employees and see if they’re interested in other work. What can your company offer them that their current one can’t?

    This is a great way to recruit employees who already have a basic knowledge of the field already, so they require less on-boarding and training.

  4. Join LinkedIn Groups

    Groups are a great way to connect with individuals that have the same interests that you or your company have. They’re a positive way to associate with more distant connections that would be difficult to find otherwise.

    Joining a group that is designed for recruiters or is centered around your company’s field will provide the most consistent results.


LinkedIn is an exceptional tool to add to your recruiting index – whether you’re reaching out to candidates via InMail, groups or letting them come to you.

New people are joining LinkedIn every day, so if you don’t see any appealing candidates one day, check back a few days later. A lot can change in a short period of time!